Dua Lipa Shines in New Yves Saint Laurent Libre L’Eau Nu Ad

LOS ANGELES, CA — Dua Lipa showcases her radiant summer style in a new advertisement for Yves Saint Laurent‘s eau de parfum, Libre L’eau Nu. The Grammy Award-winning artist features prominently in the campaign, radiating confidence while donning a striking black swimsuit and an elegantly casual outfit.

The advertisement highlights Lipa clad in a strapless black one-piece swimsuit, designed with a classic front silhouette and a daring cut-out at the back. This chic design accentuates her toned physique, allowing for a playful peek of side cleavage. In another clip, she is seen pairing the swimsuit with a black button-up shirt, offering a versatile look perfect for shifting from day to evening.

Lipa’s burgundy red hair is a focal point in the promotional material. However, the singer has since returned to her natural brunette locks, prompting speculation on the filming timeline. Regardless of the timeframe, the ad successfully captures Lipa’s timeless beauty and fashion savvy.

Completing her look, Lipa accessorizes with shiny gold hoop earrings and multiple bangles, embodying a classic black-and-gold motif. Fans of the singer can look forward to emulating her summer aesthetic, which is underscored by the launch of the new fragrance.

Libre L’Eau Nu, priced at $145, is anticipated to be a summer favorite, with notes of green mandarin, bergamot, and orange blossom delivering a vibrant citrus aroma. Lavender adds a layer of sophistication, evoking memories of sun-soaked beach days. Lipa describes the scent as, “It smells like nature. It smells like the sea salt in the sea. It smells like the sun on my skin.”

The Eau de Parfum is noteworthy for being YSL Beauty’s inaugural fragrance formulated without ethyl alcohol, making it a preferable option for those concerned about skin sensitivity. Lipa elaborates, “Libre L’Eau Nue is more than just a fragrance. It has this oil and water formula, and that’s amazing because during the summer I can put it all over my skin. I can put it in my hair and it keeps my skin glowing all day.”

As a global ambassador for Yves Saint Laurent since 2019, Lipa has been an integral part of the brand’s fragrance campaigns, including previous scents like Libre Le Parfum and Libre Flower and Flames. With the launch of Libre L’Eau Nu, Lipa’s partnership with YSL continues to flourish.

Libre L’Eau Nu is available now for purchase both online and in physical stores, providing fans and fragrance enthusiasts an opportunity to indulge in this latest addition as summer approaches.