FNP.sg’s Innovatively Wrapped Taxis and Buses Transform Singapore’s Urban Landscape

FNP.sg, formerly known as Ferns N Petals, has experienced a remarkable surge in business following the launch of its innovative advertising campaign in Singapore. The renowned gifting brand has nearly tripled its website traffic and more than doubled its sales as a result.

To create this impactful campaign, FNP.sg collaborated with Pinstorm, their marketing partner, to transform over 500 taxis and 10 buses into vibrant displays featuring captivating images of flowers, chocolates, and cakes. These creatively wrapped vehicles have not only altered the visual landscape of the city but also significantly boosted FNP.sg’s online traffic and sales, with visits nearly tripling compared to the same period last year.

The elegant and visually appealing taxis and buses featured in this outdoor campaign stood out amidst the cluttered advertising medium. The clean and artistic approach has resonated strongly with the residents of Singapore, inspiring them to share pictures of the FNP.sg taxis and buses on social media.

Lee Wong, a local resident, expressed their appreciation for this change, stating that the beautifully wrapped taxis and buses add joy and beauty to their daily commute. Another resident, Serena Louzado, praised the campaign’s creative approach and highlighted how FNP.sg has not only advertised their brand but also added charm to the city’s streets.

In addition to enhancing the city’s aesthetic environment, FNP.sg’s campaign has also fostered community engagement through the ‘Click Our Ride‘ contest. This contest encourages Singaporeans to creatively capture and share images of the branded vehicles, with participants having a chance to win prizes. The campaign has successfully created a positive impact both commercially and in connecting with the community.

Rajesh Kumar, CEO of GCC & SEA at FNP, expressed his excitement about the campaign’s success. He attributed the increased brand queries, web traffic, and sales to the power of innovative and visually appealing marketing. FNP’s gifts aim to make recipients’ lives more beautiful, and this campaign strives to do the same for its viewers.

This collaborative success between FNP.sg and Pinstorm, a multinational strategic brand advertising firm, demonstrates the power of innovative branding and strategic marketing. FNP.sg continues to be a pioneer in the gifting sector globally, constantly exploring creative ways to engage with its audience in over 100 countries.

FNP.sg’s innovative branding initiative, featuring creatively wrapped taxis and buses, has transformed Singapore’s urban landscape while significantly boosting the brand’s online traffic and sales. Residents of Singapore have embraced this change and expressed their admiration for the campaign’s creative and charming approach.