Frieze London 2024: New Directions and Must-See Exhibitions

Frieze London is set to take place in Regent’s Park from October 9th through 13th, 2024, introducing notable changes aimed at enhancing the fair’s appeal. This year, the event features a revised floor plan, promising a better equilibrium between blue-chip galleries and smaller galleries. The program highlights new curated sections, including artist-selected solo booths. According to Frieze organizers, the 2024 edition has “reoriented its focus to highlight curated sections and invigorate the presentation of art.”

In a strategic move to promote emerging talent, galleries like Victoria Miro and others have chosen to spotlight younger artists, including Magda Stawarska. Additionally, there will be a themed presentation titled “Smoke,” organized by curator Pablo José Ramírez. As a result, over 160 galleries will be represented, attracting collectors, curators, and artists from across the globe to London.

Notable exhibitions accompanying the fair include Yayoi Kusama’s “EVERY DAY I PRAY FOR LOVE” at Victoria Miro. The show features a new “Infinity Mirrored Room,” and recently completed works by the celebrated Japanese artist. This is Kusama’s 14th solo exhibition with the gallery. Her works are also on display at major institutions such as the San Francisco Museum of Modern Art and the Museu de Arte Contemporâ nea de Serralves in Porto, Portugal.

Other key exhibitions include British artist Rouy’s “The Bleed, Part I,” presenting a suite of monochrome paintings. The exhibition takes place at a leading gallery and marks a new direction in his artistic exploration. After previous shows in New York, Paris, and Berlin, Rouy continues to gain international acclaim.

Moreover, Bermondsey‘s gallery presents an exhibition filled with new figurative paintings and a short film by an award-winning artist known for themes of love, life, and mortality. The exhibition is influenced by the artist’s personal experiences, including a life-threatening illness, underscoring her reputation for raw vulnerability.

Additionally, Frieze London will issue a debut solo exhibition by Chinese artist Wang, renowned for hyperrealistic paintings that question digital consumption and the nature of imagery. His exhibitions have been well-received, showcasing the haunting beauty of his art, which often evokes a filmic quality.

Among others, galleries continue to capture public attention with presentations of both renowned artists and rising talents. Some are showcasing new works at their spaces in Mayfair and other London locales, hoping to entice art lovers beyond the central fairground.

The diverse offerings at Frieze London 2024 highlight a dynamic blend of established figures and groundbreaking newcomers, reflecting the evolving landscape of contemporary art.