Business
Gap Launches New Collection with Designer Sandy Liang
New York, NY – Gap Inc. is teaming up with designer Sandy Liang to launch a new women’s and kids’ apparel collection on Friday. Liang, a graduate of the Parsons School of Design, is known for her unique blend of feminine nostalgia and urban edge.
The collection transforms Gap’s classic styles into playful yet wearable pieces, including bow-adorned denim and reimagined outerwear. Mark Breitbard, CEO of Gap brand, praised Liang’s designs, stating, “Each collaboration has its own handwriting — its own story. This partnership allows us to bring heritage pieces into something new, yet familiar.”
The collection also draws inspiration from Liang’s childhood memories associated with Gap. To complement the launch, they released an imaginative short film titled “Sandy’s Dream Closet,” animated by visual artist Annie Choi. The film showcases a young Sandy Liang exploring fashion possibilities on a street in New York’s Lower East Side.
“Growing up, Gap was the pinnacle of fashion. It’s incredible that I get to co-create with such an iconic brand,” Liang shared. The film highlights how Gap shaped Liang’s view of fashion while celebrating girlhood.
The collection features versatile denim pieces, such as a pleated miniskirt priced at $88, a vegan fur crop denim jacket for $128, and low-rise ’90s carpenter jeans for $108. Additionally, new interpretations of Gap’s fleece include two oversized hoodies ranging from $108 to $118.
Statement outerwear includes a reversible vegan leather sherpa jacket for $268 and a bow-back trench coat for $228. Online exclusive items for younger children expand the collaboration’s appeal across generations, including styles modeled by Liang’s son, Rainer.
The Gap x Sandy Liang collection launches at 9 a.m. ET on gap.com and at select stores, including locations in Los Angeles, San Francisco, New York City, and Virginia. The collection will be available internationally in markets including Japan, the U.K., and Turkey, with prices ranging from $15 to $268.
This marks Liang’s first venture into kids’ apparel, following previous collaborations with brands like Beats and Salomon. The combination of nostalgic design and modern interpretation aims to attract a diverse audience and encourage self-expression through fashion.
