Gibraltar Aims to Attract Scuba Divers at UK Dive Show

GIBRALTAR, March 18, 2025 — Gibraltar is positioning itself as a premier diving destination for scuba enthusiasts, leveraging its unique marine environment to draw visitors.

The Gibraltar Tourist Board collaborated with Dive Charters Gibraltar to promote its underwater offerings at Go Diving in Coventry, the UK’s largest dive show. The event is part of a broader strategy to increase tourism through diving experiences.

Iain Triay Clarence, a representative of the Tourist Board, talked with Emily and Vince from Dive Charters about their experiences at the dive show. ‘It was a fantastic opportunity to highlight what Gibraltar has to offer divers,’ said Vince, emphasizing the region’s clear waters and diverse marine life.

The partnership aims to showcase Gibraltar’s rich underwater environment, which includes a variety of shipwrecks, abundant marine species, and stunning underwater landscapes. ‘Gibraltar’s waters are teeming with life, and there’s something for everyone, from beginners to experienced divers,’ added Emily.

This promotional push comes at a time when global interest in diving and marine tourism is growing. According to the Dive Industry Association, the global dive market is projected to grow by 4.5% annually through 2027, driven by sustainable tourism and adventure travel trends.

The dive show in Coventry attracted thousands of diving enthusiasts and industry professionals, providing Gibraltar with a platform to engage with potential tourists. ‘We received great feedback and interest in what Gibraltar has to offer,’ Triay noted, highlighting the importance of face-to-face interactions at such events.

Gibraltar’s strategic location at the entrance of the Mediterranean makes it an appealing destination for divers looking to explore unique underwater sites. The collaboration with Dive Charters aims to ensure that both novice and experienced divers can enjoy the extraordinary aquatic experiences available in the region.

As this initiative unfolds, the Gibraltar Tourist Board will continue to work closely with local businesses to enhance diving offerings and ensure that visitors have memorable experiences. With the right promotion and partnerships, Gibraltar aims to become a highlight on the global diving map.