GoodLife Fitness Partners with Hyrox for First-Ever Event in Canada

GoodLife Fitness has officially announced its title sponsorship for Hyrox Toronto 2024, marking the inaugural Hyrox event in Canada. This collaboration brings together the fitness racing brand Hyrox and Canada’s largest gym chain, GoodLife Fitness. The highly anticipated competition, set to take place in October, is expected to draw over 9,000 participants and more than 10,000 spectators over the two days.

Under this partnership, GoodLife Fitness will support various aspects of the event, including athlete communications, pre-race check-ins, result tabulation, finisher certificates, and more. As a prominent player in the Canadian fitness industry, GoodLife Fitness boasts over 450 locations nationwide, offering a diverse range of training programs and amenities.

The move comes at a time when Hyrox is expanding its global presence in gyms and fitness studios, with recent initiatives in the USA extension. The strategic alliance leverages the strengths of both brands to enhance the experience for athletes and spectators alike.

Tammy Brazier, the Senior Vice President of Marketing, Partnerships, and External Relations at GoodLife Fitness, emphasized the wide array of training facilities and classes available to participants gearing up for Hyrox, including strength training, functional exercises, Regymen classes, and specialized Turf Zones.

GoodLife Fitness, with a membership base exceeding one million in Canada, is well positioned to introduce the exhilarating Hyrox event to a new market within the country, tapping into its extensive network of fitness clubs to expand the reach of the competition nationwide.

The Managing Director of Hyrox for the USA and Canada, Douglas Gremmen, highlighted the shared commitment to promoting active and healthy lifestyles, underscoring the alignment in values and objectives between the two organizations.

Hyrox races are renowned for their unique blend of running and functional workout stations, where participants alternate between running segments and challenging fitness exercises. The format, consistent across global events, encourages athletes to participate in various locations, fostering a sense of international camaraderie.

Unlike traditional fitness competitions, Hyrox prioritizes inclusivity, allowing individuals aged 16 to 89 to compete at their own pace without any strict cut-off times. This approach has resonated with fitness enthusiasts seeking a welcoming and accessible competitive environment.

The upcoming Hyrox Toronto event is scheduled for October 5-6 at the renowned Enercare Centre, offering participants and spectators an unforgettable fitness experience. Ticket sales for the event commenced last week, generating significant anticipation among fitness enthusiasts across Canada.