KitKat Unveils New Sharing Bar Design After 90 Years

YORK, United Kingdom — KitKat, the iconic British chocolate bar, is undergoing its most significant transformation in nearly 90 years, replacing its traditional four-finger design with a new two-column sharing format. The change, announced by Nestlé, KitKat’s manufacturer, introduces a 99g sharing bar with multiple break-off pieces, available in three flavors: double chocolate, salted caramel, and hazelnut.

The new design marks a departure from the original four-finger bar, first introduced in 1935 by Rowntree’s of York. The classic format was reportedly created to fit in a man’s work bag, based on a worker’s suggestion. Nestlé stated that the updated design aims to foster “easier moments of connection” among those sharing the bar.

A Nestlé spokesperson emphasized the sensory appeal of the new bars, saying, “These innovative bars provide a unique, multi-sensory eating experience thanks to their delicious light and creamy fillings and chocolate that melts effortlessly in the mouth.” The spokesperson added that the marbled coating creates a “stunning swirled effect,” enhancing the overall experience.

The redesign has sparked excitement on social media, with fans eagerly anticipating the release. One enthusiast wrote, “Oooooh I have to sample them all!!” while another commented, “These look fun to try!!!” A third fan shared, “Waiting impatiently for my local to put them on the shelves. Says they are in stock.”

This change coincides with Nestlé’s decision to discontinue its vegan KitKat, launched in 2021, due to declining sales. The plant-based version, available in 15 European markets, will remain on shelves only until summer 2025. A Nestlé spokesperson told The Mirror, “We know that KitKat Vegan has been popular for those looking for dairy or vegan alternatives. Unfortunately, global demand has been reducing to the point that production was making manufacturing more and more complex, and we have now made the difficult decision to discontinue the product.”

The vegan KitKat, crafted with rice-based milk alternatives and 100% sustainable cocoa, had an 18% smaller carbon footprint compared to the traditional version. Despite its environmental benefits, it failed to sustain consumer interest.

KitKat’s redesign reflects Nestlé’s efforts to adapt to evolving consumer preferences while maintaining the brand’s legacy. The new sharing bars are expected to hit shelves soon, offering a fresh take on a beloved classic.