Kristin Juszczyk Launches Luxury NFL-Inspired Fashion Brand Off Season

Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk and a self-taught designer known for her viral custom game-day apparel, has launched a new luxury fashion brand called Off Season. The brand, created in collaboration with entrepreneur Emma Grede, the NFL Players Association, and Fanatics, debuted its first collection on January 7, 2025.

The collection features unisex puffer vests, jackets, and long coats inspired by iconic NFL teams, including the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions, and Buffalo Bills. The designs showcase Juszczyk’s signature spliced aesthetics, blending high-fashion elements with team-centric details. Prices range from $295 for vests to $495 for long coats, with sizes available from XS to XXXL.

“Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique,” Juszczyk said in a press release. “For years, I’ve been reimagining what team pride can look like, but seeing the incredible response from other players’ wives, celebrity fans, and everyday supporters showed me this could be something bigger.”

Emma Grede, co-founder of Off Season, emphasized the brand’s mission to merge fashion and fandom. “With Off Season, we’re offering fans a unique opportunity to wear and support their teams outside game day,” Grede said. “Off Season represents a new vision for sports-inspired style.”

The collection is available for purchase on OffSeasonBrand.com, NFLShop.com, Fanatics.com, and team websites. The launch follows Juszczyk’s rise to fame after Taylor Swift wore one of her custom designs, sparking widespread interest in her work.