Kyle Busch and Wife Sue Over Misleading Insurance Policies

COLUMBIA, S.C., Oct. 28, 2025 /PRNewswire/ — Two-time NASCAR Cup Series champion Kyle Busch and his wife, Samantha, have filed a lawsuit accusing Pacific Life of misleading them into purchasing complex Indexed Universal Life (IUL) insurance policies that they believed were safe retirement plans. According to their complaint, they lost over $8.58 million due to these policies, which were marketed as tax-free retirement income.

The lawsuit, filed on October 14 in Lincoln County, claims that the Busches paid more than $10.4 million in premiums based on what they describe as deceptive illustrations and undisclosed costs. They allege that Pacific Life and its agent misrepresented these IUL policies as self-funding and low-risk investments.

“I never thought something like this could happen to us,” Kyle Busch stated. “These policies were sold to us as part of a retirement plan — something safe and secure that would grow tax-free. But the reality is far different. What was pitched as retirement income turned out to be a financial trap.”

Samantha Busch echoed her husband’s concerns, emphasizing the need to protect families from similar situations. “If sharing our experience helps even one person protect their financial future, then speaking out is worth it,” she said.

Indexed Universal Life insurance policies are often aggressively marketed, presenting misleading promises of tax-free income through policy loans, despite shifting risk and costs to consumers. “The danger lies not in the product itself, but in how it’s marketed,” said Robert G. Rikard, the Busches’ attorney and founding partner of RP Legal LLC. “This problem affects not just celebrities, but everyday Americans like teachers and small business owners who are sold these complex contracts.”

The Busches’ complaint also alleges that Pacific Life failed to properly supervise the agent responsible for their policies and prioritized profits over their clients’ wellbeing. As a result, they are seeking actual damages, punitive damages, and attorneys’ fees, along with a jury trial.

Responding to the allegations, Pacific Life stated, “To maintain the privacy and trust of our clients, we do not comment on the specifics of individual matters. We encourage individuals to visit our website or contact their financial advisor to learn more about our products.”

The case has drawn attention to the potential risks associated with IUL policies, contributing to a growing movement aimed at holding the insurance industry accountable for these sales practices.