LFC Retail Unveils New Campaign with Anfield Music Video

LFC Retail has launched a new advertisement campaign aimed at inspiring Liverpool FC supporters worldwide. Filmed at the iconic Anfield Stadium, the campaign features a music video that serves as a tribute to the club’s home ground. The video is set to the song “Home (I Want You Forever)” by The Cheap Thrills, a band consisting of lifelong fans of the team.

Performing live at Anfield under the night’s dark sky, The Cheap Thrills bring a vibrant energy to the music video. Employing a dynamic display of lights, the film also stars Liverpool legends Natasha Dowie and John Barnes alongside ardent fans from diverse backgrounds, all unified by their shared affection for the historic stadium. As fans relish the live performance, memorable moments from Anfield’s storied matches are projected across the venue.

“It was magical to film a music video at Anfield at night,” stated The Cheap Thrills. “We are all Liverpool FC fans, and two of us hold season tickets. It was a bucket list moment for us all,” the band added.

The new advertisement highlights various official Liverpool FC merchandise, ranging from classic jerseys to the latest LFC x Nike lifestyle collection. These items are available for purchase as a way to celebrate the spirit of the club and make ideal gifts for supporters. The advert will be broadcast across the club’s digital platforms and social media channels.