Mahindra Unveils the Thar ROXX: A Five-Door Edition Set for India Launch

Mahindra has officially introduced its highly anticipated five-door SUV, now designated as the Thar ROXX. This exciting new model is set to make its debut in India on August 15, positioning itself as a key competitor against the Force Gurkha five-door variant in the growing online market for lifestyle SUVs.

The exterior of the Thar ROXX showcases a series of striking design enhancements that differentiate it from the traditional three-door model. Noteworthy features include striking circular LED daytime running lights (DRLs), advanced projector headlights, and rounded fog lights, all framed by a redesigned multi-slat grille that adds a distinctive flair to the vehicle’s front end. In addition to these elements, fender-mounted outside rearview mirrors (ORVMs) provide a stylish touch, while the dual-tone alloy wheels enhance its aesthetic appeal.

The newly designed Thar ROXX comes equipped with a host of functional features, including a front camera and body-colored rear door handles positioned on the C-pillar, lending practicality to its rugged design. At the rear, drivers will appreciate the square LED taillights and faux skid plates that further accentuate its adventurous spirit.

Although details regarding the interior have not yet been disclosed, speculation abounds regarding the luxurious offerings that may be featured in the 2024 Thar ROXX. Expected updates may include a panoramic sunroof for select mid-spec variants, a larger infotainment touchscreen unit, dual-zone climate control, and an Advanced Driver Assistance Systems (ADAS) suite. Additionally, ventilated front seats, cruise control capabilities, and automatic climate control are anticipated features that will elevate the overall driving experience.

Under the hood, the Thar ROXX is projected to be powered by a robust 2.0-litre mStallion turbo-petrol engine and a 2.2-litre mHawk diesel engine. Both engines are expected to be paired with six-speed manual and torque converter automatic transmissions, ensuring optimal performance both on and off the road.

The Thar ROXX is not only set to compete with traditional rivals like the Force Gurkha five-door; it is also expected to go head-to-head with other notable contenders in the market. With its diverse engine options, new design updates, and advanced technology, the Thar ROXX promises to attract a broad audience of SUV enthusiasts looking for a combination of style and functionality.

The Thar’s elongated version aims to provide a different driving experience compared to its three-door counterpart. Changes made to the vehicle’s appearance include a revised body-colored slatted grille that contributes to a more aggressive look, as well as C-motif LED DRLs which enhance its contemporary feel. The contrasting silver finish on the bumpers adds a further layer of sophistication to its overall design, distinguishing the ROXX from previous iterations.

The Thar ROXX will feature larger 18-inch dual-tone alloy wheels, enhancing the vehicle’s premium feel during both urban driving and off-road adventures. The additional wheelbase, along with two extra doors, introduces a level of accessibility to the rear seats ideal for families and groups seeking outdoor excursions.

At the rear, the SUV is fitted with new LED tail lamps that possess an inverted C-motif. The design modifications are expected to continue with updated spy shots, which reveal a reimagined spare wheel cover, indicative of Mahindra’s commitment to enhancing the vehicle’s off-road capabilities while maintaining an appealing aesthetic.

While the dashboard layout is anticipated to remain consistent with the three-door version, upgrades are expected, including elegant beige-colored upholstery that enhances the interior’s upscale ambience. Premium features likely to be included are a 10.25-inch digital driver’s display, a large touchscreen infotainment system offering wireless connectivity options for Apple CarPlay and Android Auto, as well as a panoramic sunroof, keyless entry, and a state-of-the-art 360-degree camera system.

Safety remains a priority in the new model, with features such as six airbags, Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), parking sensors at both the front and rear, electronic stability control, and the latest in ADAS technology expected to be integrated for enhanced driver confidence.

The pricing for the Mahindra Thar ROXX is rumored to start at approximately Rs 15 lakh (ex-showroom), placing it within reach for a wide range of consumers looking for a robust yet stylish vehicle. As it prepares to vie for attention in the competitive SUV segment, the Thar ROXX aims to capture the interest of automotive enthusiasts and family-oriented adventurers alike.

With the upcoming official launch on August 15 drawing nearer, the enthusiasm surrounding the Thar ROXX builds, positioning it as a formidable contender in the live automotive landscape of India.