Matalan Unveils 2024 Pyjamas Collection to Support Alder Hey Children’s Charity

The eagerly awaited Matalan x Alder Hey Children’s Charity pyjamas collection has made its return for the 11th consecutive year. This collaboration, beloved by many families, has launched its 2024 collection, featuring a vibrant new design. As part of the #TogetherForAlderHey campaign, 100% of the profits from the sale will be directed towards Alder Hey Children’s Charity.

The collection includes unisex sleepwear for both adults and children, alongside sleepsuits for babies. Moreover, pet lovers will find an exclusive jumper for dogs, all adorned with vibrant motifs such as stars, rainbows, and the ever-popular Alder Hey mascot, ‘Oli the Elephant‘. The garments also bear inspirational messages including ‘Shine Bright’ and ‘Dream Big’, aiming to spread positivity.

Ali Jones, Chief Customer & Omni-Channel Officer of Matalan, expressed, “We’re thrilled to be celebrating the 11th year of the partnership between Alder Hey Children’s Hospital and Matalan! I’m so excited to showcase this year’s newest design which I know our customers will love, as they do every year.”

The initiative began in 2014, when Matalan committed to a five-year fundraising campaign to support the Alder Hey Research and Innovation Centre. Since then, the partnership has grown, with the pyjama collection becoming a cherished tradition for many. The collaboration supports research led by nurses and Allied Health Professionals, which is crucial in improving children’s healthcare outcomes across the UK.

Fiona Ashcroft, CEO of Alder Hey Children’s Charity, remarked, “Eleven magical years as a partner with Matalan has created some unforgettable designs that our children, families, staff, and donors just love! Supporting research is critical to improving healthcare for children across the UK, and Matalan families always get behind our work in astounding numbers!”

This year’s collection is now available at selected Matalan stores and through their online platform. It’s noteworthy that recent years’ demand has led these pyjamas to sell out rapidly, becoming a symbol of the festive season for many families.

The 2024 pyjama range is competitively priced, with Adult PJs available from £13, Children’s PJs from £9, Baby sleepsuits starting at £6, and adorable Pet outfits for £5. The collection is expected to continue its previous trend of swift sales, giving shoppers a chance to contribute to a worthwhile cause while enjoying the festive spirit.