McDonald’s Monopoly Game Returns Amid Cost Pressures for Franchise Owners

CHICAGO, Ill. — McDonald's is reviving its popular Monopoly game for the first time in nearly a decade, starting October 6. The fast-food giant’s latest initiative aims to attract customers and enhance engagement through its mobile app as franchises report increased cost pressures.

Scott Rodrick, a McDonald’s franchise owner, spoke about these pressures on ‘Maria Bartiromo‘s Wall Street’, specifically citing California‘s recent minimum wage increase targeting fast food businesses. Despite the challenges, the company remains optimistic about revitalizing customer interest.

Using the McDonald’s mobile app, players can opt into the loyalty program to participate in the game. By pre-registering between September 29 and October 5, customers will earn 500 bonus entries. The app will replace the traditional physical game board, offering both digital and physical game pieces.

Alyssa Buetikofer, McDonald’s chief marketing officer, expressed excitement for the game’s return. “Our fans have been clamoring for the return of MONOPOLY at McDonald’s, and we’re thrilled to bring it back with a modern, digital spin,” she said. Players can win prizes like 1 million American Airlines AAdvantage Miles, a trip for four to Universal Orlando Resort, or even a cash prize of $1 million.

The Monopoly game has a history marred by scandal — during the 1990s, an elaborate scheme led by Jerome Jacobson, the head of security at Simon Marketing, defrauded the promotion of about $24 million. Over 50 people were convicted in connection to the scandal.

McDonald’s Monopoly is part of a broader effort to drive customer traffic. The company also recently reintroduced Extra Value Meals to its menu for the first time since 2019. The fast-food industry is currently facing challenges, including rising labor costs and supply chain issues, prompting many chains to find ways to attract more customers.