Melania Trump’s Memoir Struggles with Declining Sales Amid Election Season

Melania Trump‘s memoir, titled “Melania,” has seen a significant decline in sales as the presidential campaign comes to a close. According to Circana BookScan, the book sold just under 17,000 copies in its third week, marking a 50% drop from the previous week.

Total sales for the memoir are now under 150,000, a figure that is falling rapidly. Despite Melania Trump’s recent public appearances aimed at boosting book sales, the response has been tepid at best. The book, listed as non-fiction, has been criticized for reading like a poorly written novel.

Despite being a current New York Times No. 1 bestseller, the sales figures suggest a disconnect between the book’s popularity and the broader public interest. Melania Trump has also been selling a $250 collectors’ edition, but the overall sales trend remains concerning.

The memoir provides a personal look into Melania Trump’s life, including her experiences as a first lady and her strategies for maintaining mental and psychological health. She emphasizes the importance of self-awareness, self-acceptance, and taking care of oneself, which she believes are key to genuine happiness.

The correlation between the declining book sales and the political climate, particularly with Election Day 2024 approaching, is a topic of interest. The empty seats at Trump rallies and the lackluster response to Melania’s book promotions suggest a broader issue with public engagement).