NBA Star Jayson Tatum Partners with everbowl for Healthy Eating Initiative

NBA sensation Jayson Tatum has embarked on a groundbreaking collaboration with the thriving craft superfood franchise, everbowl, to champion wholesome eating choices. The partnership, highlighted by Tatum’s investment in the company and planned corporate store ownership, signifies a strategic move towards promoting health-conscious alternatives within the industry.

Founded on the principle of delivering nutritious options in the fast-food sector, everbowl has quickly expanded to an impressive 83-unit presence, with a specific focus on acai bowls as its star offering. The concept revolves around customizable bowls featuring a variety of frozen bases accompanied by fresh fruits, superfoods, and nut butters, all aimed at catering to the active lifestyle of its customers.

In a strategic alliance with basketball star Jayson Tatum, everbowl is set to open multiple new locations, including a store in Boston, where Tatum currently plays for the Celtics. However, the collaboration goes beyond store expansions, with Tatum integrating his vegan candy brand, ‘Small Wins,’ into everbowl’s selection of wholesome grab-and-go options.

Jeff Fenster, the visionary behind everbowl, expresses enthusiasm for the partnership, underlining Tatum’s shared commitment to promoting wellness through nourishing food choices. The alignment of values and lifestyles between Tatum and everbowl sets the stage for a seamless and impactful collaboration, further solidifying Tatum’s inclusion in the everbowl family.

Having ventured into the realm of health-conscious products through his ‘Small Wins’ candy line in 2022, Tatum views the collaboration with everbowl as an opportunity to reinforce his dedication to offering better-for-you items to consumers. The seamless connection between the brand’s dedication to quality and Tatum’s personal ethos as an athlete and parent paves the way for a successful partnership, eagerly anticipated by fans and health enthusiasts alike.

Recently acknowledged on Entrepreneur‘s prestigious 2024 Franchise 500 list, everbowl continues to gain recognition as a leader in its category, with Tatum joining a select group of acclaimed franchisees, including NFL icon Drew Brees. The synergy between Tatum and everbowl promises to elevate the brand’s standing in the superfood industry, offering customers a premier culinary experience focused on health and vitality.

Anticipated to debut in 2024, Jayson Tatum’s inaugural everbowl outlets, including the much-anticipated Boston location, will mark the beginning of a transformative dining experience for health-conscious consumers. The introduction of Tatum’s ‘Small Wins’ candies to select everbowl stores starting in Spring 2024 will further enhance the brand’s commitment to providing top-tier superfood options to its patrons, solidifying its position as a trailblazer in the wellness-focused culinary landscape.

With a mission to encourage consumers to embrace a back-to-basics approach to eating ‘stuff that’s been around forever,’ everbowl remains at the forefront of the superfood movement, leading the way in delivering innovative and nourishing food choices to a discerning clientele.