Business
Ola Electric Unveils Exciting New Prices for S1 X Scooters and Accessories
Ola Electric, under the leadership of Bhavish Aggarwal, has introduced new compelling price points for its S1 X scooter range, aiming to boost electric vehicle adoption. The company revealed that the S1 X lineup, which consists of three battery variants – 2 kWh, 3 kWh, and 4 kWh, will now be priced at INR 69,999, INR 84,999, and INR 99,999, respectively.
The startup has also adjusted the prices for its other models, including the S1 Pro, S1 Air, and S1 X+, which will now be available at INR 1,29,999, INR 1,04,999, and INR 84,999, respectively. These revisions aim to make Ola Electric’s offerings more competitive in the market.
Alongside the price modifications, Ola Electric has rolled out a portable fast charger accessory rated at 3KW, priced at INR 29,999. This accessory is aimed at enhancing the charging experience for users of the S1 X scooters, providing convenience and flexibility.
The Ministry of Heavy Industries recently granted approval to Ola Electric to sell electric two-wheelers under the new ‘Electric Mobility Promotion Scheme (EMPS), 2024.’ This move paves the way for Ola Electric to further expand its presence in the electric vehicle market.
Notably, Ola Electric achieved a significant milestone by registering a total of 5 Lakh units on the VAHAN portal, showcasing its strong position in the two-wheeler EV space in India. The company’s consistent growth and milestones highlight its commitment to sustainable mobility solutions.
In the competitive landscape, Ola Electric’s S1 X range will now directly compete with offerings from established players like Ather, Hero Electric Atria, and conventional petrol scooters like Honda Activa, Honda Dio, and TVS Jupiter. With its revised pricing strategy, Ola Electric is poised to capture a larger share of the market.
The decision to reduce prices and introduce new accessories aligns with Ola Electric’s long-term vision of driving EV penetration across the country. As the company gears up for its IPO filing post receiving an INR 5,500+ Cr approval, these strategic moves are set to strengthen its position in the electric mobility sector.