Business
Parachute for Target Unveils Affordable Spring Bedding Collection

Minneapolis, MN – Parachute has launched an exciting new collaboration with Target, featuring a collection of over 200 pieces of bedding and bath linens perfect for a spring refresh. This line, released on April 27, 2025, includes the brand’s popular ultra-soft linen sheets and duvet covers at more accessible prices.
The collection also features organic cotton towels and bath mats that complement the soft, dynamic color palettes and playful patterns. Amy Hoban, Parachute’s chief creative officer, emphasized the importance of versatility in design. "These versatile pieces can be paired in soft, serene, and sophisticated ways, or layered into a world of color, vibrancy, and pattern," she told Livingetc.
Among the standout items is the Parachute for Target Relaxed Linen Stripe Sheet Set. Made from a blend of cotton and linen, it includes a fitted sheet, flat sheet, and two pillowcases in a calming brown stripe. This set promises to create a relaxing sanctuary in your bedroom.
Another highlight is the Parachute for Target Velvet Mini Lumbar Pillow, which features a luxurious cotton velvet exterior and a fun yellow trim. This 20 x 14-inch pillow is designed to coordinate with the other pieces in the collection.
The Parachute for Target Desert Stripe Bed Blanket measures 90 x 90 inches and is made from 100% cotton, suitable for all seasons. Its neutral colors and subtle texture make it a versatile addition to any bed.
For the bathroom, the collection includes the Parachute for Target Cotton Tile Bath Mat, available in two sizes and multiple colors. Crafted from 100% cotton, its tile-like pattern can instantly brighten up the space.
Finally, the Honeycomb Cotton Duvet Cover and Sham Set provides a soft and cozy sleeping experience. This set is available in several colors, allowing for customization in any bedroom.
The Parachute for Target Striped Supersoft Bath Towel, made from 100% organic cotton, showcases a fun striped design, available in four colors. The collection is expected to sell out quickly, so shoppers are encouraged to make their selections soon.
With this new collection, Parachute continues to demonstrate that high-quality home products can be both stylish and budget-friendly, making it easier for everyone to elevate their living spaces.