Progresso Launches Chicken Noodle Soup-Flavored Candy Drops

MINNEAPOLIS, Minn. — Progresso, the iconic soup brand, is redefining comfort food this cold and flu season with the launch of its limited-edition Soup Drops. These savory hard candies, designed to mimic the classic flavor of Progresso Chicken Noodle Soup, are set to debut during National Soup Month.

The Soup Drops, described as “soup you can suck on,” aim to provide the familiar taste of Progresso’s Traditional Chicken Noodle Soup in a portable, spoon-free format. Each drop captures the essence of the soup, blending broth, savory vegetables, chicken, soft egg noodles, and a hint of parsley into a hard candy form.

“For decades, Progresso Soup has brought cozy comfort on chilly days or when you’re under the weather,” said MC Comings, VP, Business Unit Director for Progresso at General Mills. “We took the beloved flavors of our Progresso Chicken Noodle Soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want.”

The limited-edition Soup Drops will be available exclusively online starting Thursday, Jan. 16, at 9 a.m. ET. Additional quantities will be released every Thursday throughout January, while supplies last. Each order includes a can of Soup Drops, resembling the classic Progresso soup can, containing 20 individually wrapped candies, along with a can of Progresso Traditional Chicken Noodle Soup, all for $2.49 plus 99 cents shipping.

Progresso’s innovative product arrives just in time for the peak of cold and flu season, offering a convenient way for soup lovers to enjoy their favorite flavors on the go. Whether in the carpool line, at the doctor’s office, or under the covers, the Soup Drops promise to deliver the comfort of a warm bowl of soup in a new, unexpected format.

In addition to the Soup Drops, Progresso continues to offer its full range of comforting soups, including Rich & Hearty Chicken & Homestyle Noodle, Vegetable Classics Minestrone, and Vegetable Classics Tomato Basil. These products are available online at Progresso.com and in grocery stores nationwide.

General Mills, the parent company of Progresso, is known for its portfolio of beloved brands, including Cheerios, Nature Valley, and Häagen-Dazs. The company reported fiscal 2024 net sales of $20 billion, driven by its commitment to innovation and brand-building.