Reynosa Battles Freezing Temperatures with Blankets, Hot Chocolate, and Economic Slowdown

REYNOSA, Mexico — The city of Reynosa is grappling with a severe cold wave, prompting local authorities to distribute blankets, hot chocolate, and bread to families with hospitalized loved ones. The initiative, led by Mayor Carlos Peña Ortiz and the DIF Reynosa, aims to provide relief during the freezing temperatures that have gripped the region.

Carlos Luis Peña Garza, president of DIF Reynosa, emphasized the organization’s commitment to supporting vulnerable communities. “We are here to ensure that no one is left behind during this challenging winter season,” Peña Garza said. DIF staff have also been visiting elderly residents and other at-risk individuals, delivering essential supplies door-to-door.

Meanwhile, the cold snap has significantly impacted local commerce. Gildardo López Hinojosa, president of the local Chamber of Commerce (Canaco-ServyTur), reported a sharp decline in sales, estimating a contraction of up to 50%. “The freezing temperatures have kept people indoors, and many businesses have seen minimal activity,” López Hinojosa said. He added that the suspension of school classes, ordered by state education authorities, further exacerbated the economic slowdown.

Despite the challenges, businesses remained open, even as temperatures dropped below freezing. López Hinojosa expressed optimism for a rebound in sales over the weekend, as weather conditions are expected to improve. “We hope to recover once the intense cold subsides,” he said.

The cold wave has also disrupted daily life in Reynosa, with fewer vehicles on the roads and limited pedestrian activity. Authorities predict the freezing conditions will persist until Wednesday, urging residents to take precautions.