Senior Marketers Prioritize Creative Output According to Canva-MMA Global Survey

A recent survey conducted by Canva in collaboration with MMA Global has revealed that senior marketers continue to prioritize creative output as a top priority in their strategic agendas.

The survey, which focused on the marketing landscape, highlighted the significance of creativity in driving engagement and brand impact in today’s competitive market.

Despite the emphasis on creative output, the study also identified notable investment gaps in resources that directly support and enhance creative endeavors within marketing teams.

Key findings from the survey indicated that while senior marketers acknowledge the importance of creative output, many organizations struggle to allocate sufficient resources to foster a robust creative environment.

This challenge is further exacerbated by a shrinking talent pool in the creative industry, making it increasingly difficult for companies to secure top-tier creative talent.

According to the survey results, senior marketers are keenly aware of the need to address these gaps and revitalize their approach to creative output to stay ahead in the competitive marketing landscape.

Recognizing the critical role of creativity in marketing success, industry leaders are exploring innovative solutions to bridge the investment gaps and attract and retain top creative talent.