Skepta Unveils New PUMA Collaboration Sneaker ‘Forever’

Renowned British hip-hop artist Skepta has revealed his latest collaboration sneaker with Puma, introducing the all-new ‘Forever’ silhouette.

The Skepta x Puma Forever design showcases a unique iridescent upper that illuminates with pearlescent hues when exposed to light, reminiscent of his previous successful Nike collaborations like the ‘SK Air’ line.

This marks Skepta’s first original model with Puma after signing with the brand in 2022, following a string of successful partnerships with Nike that included iconic releases like the Nike Air Max BW ‘Blacklisted’.

Set to launch initially in Europe on May 18 for €200, the Skepta x Puma Forever is anticipated to receive a broader release, potentially including the United States.

Noted journalist Ian Servantes, a senior editor at Footwear News, shared exclusive insights into the upcoming sneaker release, highlighting its significance in the fashion and sneaker industry.