Starbucks Red Cup Day 2024: Dates, Rules, and New Holiday Menu

Starbucks is gearing up for the holiday season with the highly anticipated Red Cup Day, a tradition that marks the beginning of the festive period for the coffee giant’s fans. In 2024, Red Cup Day in Mexico will be celebrated on Thursday, November 8, where customers can receive a free reusable red holiday cup with the purchase of a qualifying holiday beverage.

In the United States, while the exact date for Red Cup Day has not been officially announced, it is expected to follow the trend of previous years and occur a few days after the holiday menu launch. The holiday menu and drinks are set to arrive on November 7, suggesting that Red Cup Day could be on November 13 or 14.

To qualify for the free red cup in Mexico, customers must purchase either a Grande or Venti hot holiday beverage made at the Starbucks bar. For those preferring iced holiday drinks or Frappuccinos, a special edition cold reusable holiday cup will be offered instead. The promotion is limited to 170,000 hot cups and 102,000 cold cups across Mexico and is available in all physical Starbucks stores, for pickup orders, and through delivery services while supplies last.

This year’s holiday menu also introduces new seasonal flavors, including the first-ever holiday Refreshers. The menu features festive green, red, and white designs on the cups, with familiar shades of Starbucks green and cranberry red paired with fondant-inspired soft pastels.