Super Bowl Ads of 2024: Hits and Misses Take Center Stage, Experts Weigh In

An analysis of the commercials aired during the 2024 Super Bowl between the Super Bowl and the San Francisco 49ers revealed a mixed bag of hits and misses, as experts evaluated the ads that made a splash during the highly anticipated event. Brands such as Google, Dove, and CeraVe garnered praise for their impactful commercials, while others like Homes.com and Rob Gronkowski were deemed as missing the mark.

One standout ad featured the dynamic duo of Arnold Schwarzenegger and Danny DeVito in a quirky State Farm commercial that topped the rankings, captivating viewers with its humor and star power. On the other end of the spectrum, Rob Gronkowski‘s ad was criticized for its lackluster approach, failing to resonate with the audience.

Amid the collection of commercials, Google shined with a poignant ad showcasing a visually impaired man using the Google Pixel camera to connect with his loved ones, earning high marks for its emotional impact. CeraVe‘s spoof with Michael Cera also captured viewers’ attention for its clever execution and humor.

From nostalgic beer ads to empowering beauty affirmations by Dove, the 2024 Super Bowl commercials evoked a range of emotions and responses from viewers. A nod to pop culture was seen in Jennifer Aniston and David Schwimmer‘s cameo for Uber Eats, adding a touch of familiarity to the mix.

While traditions like the Bud Light laughs made a return, newcomers like Homes.com struggled to make a lasting impression, with experts pointing out a lack of clear messaging in their ad campaigns.

Reacting to the memorable ads, viewers and experts alike praised the creative integrations of celebrities like Beyoncé for Verizon and the unexpected cameos in brands such as Mountain Dew and Taco Bell. The 2024 Super Bowl served as a platform for brands to showcase their innovation and storytelling prowess, with some rising to the occasion while others missed the mark.

The diverse range of ads reflected the evolving landscape of advertising and consumer preferences, providing a snapshot of the intersection of entertainment and marketing in today’s digital age.