Viva Teams Up with Big Brother Naija for Season 9

Hey there! Exciting news coming your way! Viva, the leading detergent brand in Nigeria, has just announced its partnership with Big Brother Naija as the official detergent sponsor for Season 9 of this much-loved reality show.

This new season kicks off on July 28, 2024, and promises to be filled with twists and turns. For ten weeks, fans can expect a rollercoaster of drama and competition, making it the perfect platform for Viva to show off just how effective their cleaning products are.

Santhosh Kumar Nair, the Chief Marketing Officer of Aspira Nigeria Ltd, is super thrilled about this collaboration. He mentioned that aligning their brand with a show that connects with millions of viewers across Africa allows them to showcase what Viva is all about.

Lynda Aguocha, who heads advertising at Aspira, echoed the excitement. She said that Big Brother Naija has a knack for captivating audiences and they can’t wait to share Viva’s cleaning power with viewers and housemates alike.

Throughout the season, viewers will see Viva involved in various show activities, from sponsoring fun tasks to providing game rewards. There will even be segments focused on the importance of cleanliness, highlighting the benefits of using Viva Detergent for everyday laundry.

As we gear up for this thrilling season of Big Brother Naija, viewers can look forward to not just entertainment, but also a spotlessly clean environment. It’s shaping up to be a memorable season with Viva on board!