Kai Cenat Breaks Twitch Subscriber Record Again with 728,600 During Mafiathon 3

NEW YORK, NY — Kai Cenat has broken his own Twitch subscriber record, reaching 728,600 subscribers during his live stream event, Mafiathon 3. This achievement happened 24 days into his marathon broadcast, showcasing the excitement of his fans and a lineup of celebrity guests.

Cenat, 23, previously set the record during his Mafiathon 2 last year, with 728,532 subscribers. The landmark began in 2023, when he first achieved widespread recognition by surpassing 306,621 subscribers. His record would later be overtaken by VTuber Ironmouse’s charity subathon, but he reclaimed his title with Mafiathon 2.

Diving into Mafiathon 3 on September 1, 2025, Cenat prepared viewers for another milestone. After breaking the record, he took to social media to share his excitement. “WORLD RECORD HAS BEEN BROKEN FOR A 3RD TIME APPRECIATE YOU GUYS TO THE FULLEST THANK YOU THANK YOU WITHOUT YOU GUYS IM NOTHING LETS GOOOOO,” he wrote on X, formerly known as Twitter.

The Mafiathon has drawn numerous celebrities including Kim Kardashian, Offset, and Ed Sheeran, adding to the high energy of Cenat’s stream. A counter on screen encourages more viewers to subscribe, which has contributed to his growing subscriber count.

Fans reacted enthusiastically as news of the record spread. Comments on social media express excitement and pride for Cenat’s achievement, with many noting the significance of breaking his own record multiple times. Cenat responded to the love, acknowledging his supporters’ roles in his success.

Cenat promised his audience a skydiving adventure as a reward for breaking the record. Looking ahead, his ultimate goal is to reach one million subscribers. If he achieves this feat, NBA star LeBron James will appear on stream to shave his head.

The streamer has emphasized his commitment to giving back, pledging 15% of subscriber revenue to help build a school in Nigeria. With his ambitious goals and a strong community behind him, it seems there is no limit to Cenat’s aspirations.