Cowboys-Packers Rivalry Ignites Football Card Market Ahead of Sunday Showdown

ARLINGTON, Texas — The storied rivalry between the Dallas Cowboys and Green Bay Packers is set to continue on NBC’s “Sunday Night Football” this weekend. As the teams face off in Week 4 of the 2025 NFL season, the attention isn’t solely on the field; it’s also on the collectible football cards of the stars taking the field.

Quarterbacks Dak Prescott of the Cowboys and Jordan Love of the Packers will headline the matchup at AT&T Stadium. With both players under scrutiny, their football card markets reflect their rising value. Prescott’s card market has increased by 10.35% over the past three months, while Love’s has risen 4.08% since late June, according to Card Ladder.

Collectors are particularly interested in rookie cards that tell the historical narrative of this iconic rivalry. Among the notable cards, those of Green Bay’s legendary quarterback Bart Starr have captured attention. Starr led the Packers to five NFL championships and has a rookie card from the 1957 Topps set, which is one of the most sought-after in the hobby. His card’s rarity and his status as a two-time Super Bowl MVP enhance its value significantly.

Additionally, second-year All-Pro defensive end Micah Parsons has seen his card value climb 38.79% after being traded from Dallas to Green Bay this past August. The increase in Parsons’ card market is indicative of the continuing relevance of both franchises, which have combined for nine Super Bowl victories.

In preparation for Sunday’s game, fans are reminded of key historical moments, such as Green Bay’s 34-27 win over Dallas in the Cotton Bowl in 1967, which secured a spot in Super Bowl I. The “Ice Bowl” of 1967, another legendary encounter, was settled by Starr’s late touchdown run to give the Packers a 21-17 victory over the Cowboys.

This rich history adds layers to the current narrative, especially as Prescott and Love look to make their mark in a rivalry that has captivated fans for decades. Card collectors and fans alike are not just following the game; they’re also tracking the soaring prices of rookie cards that symbolize the legacy of these ongoing battles.

As the game day approaches, the intersection of football and card collecting continues to invigorate the market, signaling strong enthusiasm for this matchup that extends well beyond the gridiron.