Google Unveils AI Mode to Transform Search Experience

MOUNTAIN VIEW, Calif. — On May 20, 2025, Google announced significant enhancements to its Search product, introducing AI Mode aimed at providing users with a more interactive and personalized experience. This new feature rolls out today in the U.S., allowing users to benefit from advanced AI capabilities without needing to join a testing program.

AI Mode is designed to simplify the process of finding information by presenting users with tailored answers and follow-up questions. Users can engage with the system much like a chatbot. Google’s aim is to take Search beyond merely providing information to actually enabling intelligence-driven responses.

“This is the future of Google Search, a search that goes beyond information to intelligence,” said Prabhakar Raghavan, head of Search at Google, during the announcement. AI Mode is expected to enhance user satisfaction, as study results indicate that individuals who use AI Overviews report a better search experience.

In addition to AI Mode, Google introduced a feature called Deep Search, which leverages advanced reasoning techniques to compile comprehensive answers. This tool can issue multiple queries simultaneously and generate well-researched reports quickly, which is particularly beneficial for users needing in-depth information.

Google’s commitment to improving Search further includes the rollout of agentic shopping capabilities. Users can soon search for products and receive suggestions based on their preferences, even allowing for virtual try-ons for apparel.

The enhancements don’t stop there. Starting this summer, real-time interactions with Search will be possible, enabling users to speak to the search interface via their camera. For instance, if a user points their camera at an item and inquires about it, AI Mode will provide descriptions and related information instantly.

As Google rolls out these features, it emphasizes user control and transparency, ensuring that each interaction can be tailored to individual preferences. AI Mode aims to cover various tasks, from event ticket purchases to local restaurant bookings, making everyday searches more efficient.

Google plans to integrate these AI features into its broader software environment as feedback from users continues to drive development. This rollout reflects Google’s significant investment in artificial intelligence and its quest to redefine how search engines operate in the digital age.