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Jessica Campbell Breaks Ground as First Full-Time Female Assistant Coach in NHL

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Jessica Campbell Seattle Kraken

SEATTLE — In a historic moment for professional hockey, Jessica Campbell steps into the NHL limelight as the first woman to join the league as a full-time assistant coach. She will be taking her position behind the bench on Tuesday when the Seattle Kraken open their season against the St. Louis Blues at Climate Pledge Arena.

Campbell, who previously served as an assistant coach for the Coachella Valley Firebirds, the American Hockey League affiliate of the Kraken, brings with her a wealth of experience and accolades. A former player in her own right, Campbell had a successful hockey career before transitioning to coaching, playing for Cornell University and the Calgary Inferno, and representing Canada at multiple international competitions.

Describing the journey as a "phenomenal" experience, Campbell told NHL.com, "To carry that torch every day and keep my focus on being a coach… puts meaning into the work." Her appointment is seen as a milestone in a sport historically dominated by male figures, highlighting the growing movement towards inclusivity and diversity within the NHL.

Campbell was appointed as an assistant coach for the Kraken by Dan Bylsma, who himself was a Stanley Cup-winning coach with the Pittsburgh Penguins in 2009. Bylsma spoke highly of Campbell’s skills and impact on the team during their time at Coachella Valley, stating, “She’s demonstrated that over the last few years and it makes me eager for her to do it at the NHL level.”

The Seattle franchise has been at the forefront of diversifying hockey roles, with 44 percent of its organization composed of women, and notable figures such as Cammi Granato, a legend in women’s hockey, being part of the management team.

Campbell’s coaching stint kicks off with a sense of anticipation for what her unique skill set can bring to the Kraken, particularly in developing forwards and running the power play, roles she excelled in during her previous coaching tenures.

Players and colleagues alike have praised Campbell’s ability to connect and communicate effectively with the team, adapting her coaching style to the needs of individual players. Seattle Kraken general manager Ron Francis noted, “She got this job because she is a very talented coach and we think she’ll not only bring the knowledge of a coach, but the ability to work with our players on power skating and skill development.”

As she embarks on this new chapter, Campbell remains focused on her responsibilities, seeking to contribute positively to the team’s dynamics and success. Her historic appointment reflects broader changes within the NHL, which now sees women increasingly taking on significant roles, from coaching to management positions, in hockey organizations.