Martine McCutcheon Stars in Lidl’s New TikTok Campaign

Actress and singer Martine McCutcheon appears in the latest promotional TikTok campaign by supermarket retailer Lidl. The campaign, entitled “Ooh Ah Just a Lidl Bit,” features a catchy tune that spotlights the advantages of the supermarket’s app, highlighting its appeal in a competitive market.

The social media film was developed by Coolr, an agency renowned for its focus on digital and social media marketing. In addition to McCutcheon, the campaign features personalities such as Diane from the popular show ‘The Traitors‘ and the online sensation Charity Shop Sue, enhancing its reach and appeal.

Response on TikTok has been predominantly positive, with one user expressing, “I’m an Aldi girl, but this be swaying me.” Another viewer remarked, “Never been so proud to say I shop at Lidl, this is iconic.”

In recent months, Lidl has experienced substantial growth. According to data from Kantar, the retailer has delivered impressive sales figures over the past year. This marketing initiative is part of Lidl’s broader strategy to maintain its upward trajectory in the competitive grocery market.