Meghan Markle Launches Lifestyle Brand: American Riviera Orchard

Meghan Markle, the Duchess of Sussex, has taken a bold step amidst royal controversies by announcing the launch of her new lifestyle brand, American Riviera Orchard. The brand, officially known as Tig 2.0, will feature a range of products including tableware, drinkware, kitchen linens, and edible treats like jellies and jams. Additionally, cookbooks will be a key offering from the brand, set to establish itself in 2024 as per the brand’s Instagram account.

The quirky name of the brand sparked humor among fans, with comparisons drawn to the child-naming style of celebrities like Blake Lively. Vulture writer Rachel Handler even humorously speculated on the name’s resemblance to a unique moniker. The brand’s potential offerings and collaborations, such as the suggested involvement of Candace Cameron Bure, add an intriguing element to the venture.

American Riviera Orchard wouldn’t just be a brand but a hallmark of Meghan Markle’s vision and creativity bringing forth a new wave of lifestyle products. Fans of Ina Garten and Lana Del Rey may recognize the brand as a potential haven for unique and high-quality home goods. The reference to Yankee Candle and Tom Ford in the suggested products hints at a blend of comfort and luxury that the brand may offer.

The buzz around the launch of American Riviera Orchard evokes a sense of curiosity, especially with Netflix documentaries in mind, where behind-the-scenes looks at such ventures often provide fascinating insights. With even Timothée Chalamet mentioned as a potential reference point, the brand already seems to be capturing attention even before its full debut.