Millennials and Gen Z: The Digital Expectations Shaping Small Businesses

A recent survey has highlighted the significant impact that Millennials and Gen Z are having on small businesses, particularly in terms of online presence. Conducted in September, the survey involved 1,000 Gen Z and Millennial U.S. consumers and revealed that a majority (80%) research small businesses online before making a purchase.

This trend underscores the importance of digital marketing and online visibility for small businesses. In an era where online reviews and social media presence are crucial, businesses that fail to establish a strong online footprint risk being overlooked by these tech-savvy generations. Millennials, born between 1981 and 1996, and Gen Z, born from 1997 onward, are driving this shift towards digital-first consumer behavior.

The survey’s findings suggest that small businesses must adapt quickly to these changing consumer habits. This includes maintaining active social media accounts, ensuring positive online reviews, and providing a seamless online shopping experience. For many small businesses, the transition to a more digital-centric approach is no longer optional but a necessity to remain competitive in the market.

This shift is not just about survival but also about growth. By leveraging online platforms, small businesses can reach a broader audience, engage more effectively with customers, and build a stronger brand presence. As Millennials and Gen Z continue to dominate consumer markets, their expectations for a robust online experience will only continue to grow).