Subway Ends $6.99 Meal Deal Due to Poor Performance, Introduces New Digital Offer

Subway has announced the early termination of its $6.99 Meal Deal, a promotional offer that was launched on November 3, 2024. The decision to end this deal comes after it failed to meet the company’s sales expectations.

The $6.99 Meal Deal included a six-inch sub, a bag of chips or two cookies, and a small fountain drink. Despite its attractive pricing, the offer did not resonate as well as Subway had hoped, leading to a significant sales slump.

In response to the poor performance of the meal deal, Subway is transitioning to a new promotional offer starting November 27, 2024. The new promotion will provide customers with 20% off digital sub orders, aiming to boost sales through online channels.

This move is part of the ongoing “value wars” in the fast-food industry, where chains are constantly competing to offer the best value to customers. Subway’s shift in strategy reflects its effort to adapt to consumer preferences and stay competitive in a crowded market.