OM System Unveils Ambitious Marketing Strategy with OM-1 Mark II Release

OM Digital Solutions, formerly known as Olympus, has revealed a bold new marketing strategy with the launch of the OM-1 Mark II.

The company, now recognized as OM System, is emphasizing its focus on outdoor photography due to the portability of its cameras and lenses, all powered by the Micro Four Thirds sensor.

OMDS aims to position itself as not just a camera manufacturer, but an outdoor imaging company, appealing to enthusiasts of wildlife, macro, landscape, travel, and adventure photography.

The concept of kacho fugetsu, symbolizing a deep connection with nature, is central to OM System’s branding efforts.

The OM-1 Mark II, designed under the legacy of Yoshihisa Maitani, features innovative elements such as a digital graduated neutral density filter, catering to outdoor photographers.

One standout product is the M.Zuiko Digital 150-600mm telezoom, showcasing OM System’s commitment to combining high-quality imaging with portability, durability, and versatility.

This lens, equivalent to 300-1200mm, offers powerful performance in a compact and lightweight form.

With a clear vision and a renewed identity, OM System is poised to carve a niche in the tech industry, appealing to photography enthusiasts looking for a blend of innovation and nature-centric experiences.