Take-Two Interactive Hints at GTA 6 Pricing Ahead of Launch

LOS ANGELES, CA – As anticipation builds for the May 2026 release of Grand Theft Auto 6, gamers are eager to know how much the highly awaited title will cost. While many premium game prices are rising to around $80, Take-Two Interactive, the parent company of Rockstar Games, has yet to release pricing details.

In an interview with Variety, Take-Two CEO Strauss Zelnick explained that the company prioritizes delivering value over strictly defining a price point. Zelnick stated, “Our goal always is to deliver more value than what we charge, so we’ve had variable pricing at the company forever.”

He acknowledged that the gaming industry commonly launches titles at a premium price and often lowers it over time to expand the market. “We do the very same thing,” Zelnick added. “I think, probably more than most, we’re highly focused on making sure that the experience is great, not just because the game itself is great, but also because consumers have paid a fair price for it.”

Take-Two recently reported better-than-expected financial results, partially due to the success of titles such as NBA 2K25 and Grand Theft Auto Online. The company noted an increase in projections for its full fiscal year bookings to between $6.05 billion and $6.15 billion.

Analysts are forecasting that GTA 6 could dominate sales in its initial release. Investment firm Konvoy estimates that the title might generate $7.6 billion in revenue within just two months after its launch, given assumptions about an $80 price tag and a reported $2 billion production budget.

The industry waits for Rockstar to clarify the pricing soon, with many expecting it to follow in line with the recent trend of premium pricing for AAA games.