Tiffany & Co. Unveils Stunning Paper Flowers Collection with New York-Themed Launch

Tiffany & Co. has recently launched its highly anticipated Paper Flowers collection, marking a significant milestone as the first major offering under the creative direction of Chief Artistic Officer Reed Krakoff. The launch event was a grand affair, transforming the Museum of Contemporary Art into an immersive New York City experience.

The event featured a life-sized Subway train cabin, meticulously decorated in Tiffany Blue and filled with hundreds of intricate paper flower cut-outs. Additionally, Central Park-style benches adorned with quotes and lyrics from the iconic film ‘Breakfast at Tiffany’s’ added to the nostalgic and whimsical atmosphere. Over 200 guests, including VIPs such as Nicole Warne, Sonia Chew, and Tabitha Nauser, attended the exclusive event.

The Tiffany Paper Flowers collection itself is a masterful blend of refined femininity and industrial modernity. The collection includes earrings, bracelets, pendants, and rings crafted from platinum and adorned with brilliant round diamonds, all featuring the delicate motif of paper-cut flowers. This launch is highlighted as the brand’s biggest in a decade, showcasing Krakoff’s innovative and whimsical touch.

In conjunction with the launch, Tiffany & Co. also collaborated with Tiong Bahru Bakery, transforming its flagship store and a coffee cart at Ion Orchard into themed installations reminiscent of the iconic Holly Golightly breakfast scene from ‘Breakfast at Tiffany’s’. This campaign allows fans to experience the essence of the film in a unique and engaging way.