Wendy’s Revamps Iconic Frosty with Exciting New Flavors

COLLEGE PARK, Md. — Wendy’s is set to transform its beloved Frosty dessert with two new product lines aimed at catering to consumer cravings for innovation. Starting Friday, fans can access the newly introduced Frosty Swirls via Wendy’s app, which launches nationwide on April 15.

Lindsay Radkoski, U.S. Chief Marketing Officer for Wendy’s, emphasized the significance of the Frosty in American fast-food culture, stating, “Frosty has been on Wendy’s menu for 55 years and is one of the most iconic frozen treats in American culture. We’re expanding on our beloved Frosty so when a sweet tooth strikes, the choice is easy for consumers: It’s Gotta Be Wendy’s.”

The Frosty Swirls will feature three flavors: strawberry, caramel, and brownie batter, which are swirled into the classic Vanilla or Chocolate Frosty. Additionally, Wendy’s will roll out Frosty Fusions on May 12, enhancing the classic treat with sauces and mix-ins like Oreo cookies and Pop-Tarts.

<p“We know consumers are always on the lookout for new flavors and ways to customize their order with sauces and mix-ins,” Radkoski added. “These new Frosty options are designed with that in mind.”

The Frosty Swirls and Frosty Fusions reflect Wendy’s effort to innovate menu offerings while retaining the nostalgic essence of their flagship dessert. Each variety combines the brand’s signature ice cream base with unexpected flavors to appeal to a wider audience.

With this renewed focus on flavor variety, Wendy’s is hoping to attract both loyal customers and new demographics, reinforcing its position within the competitive quick-service restaurant space.