WVTM 13 Launches Innovative First Warning Weather Brand

BIRMINGHAM, Ala. (WVTM) – WVTM 13 announced the launch of its First Warning Weather brand on Monday, aiming to better inform and prepare the community for changing weather conditions. Chief Meteorologist Jason Simpson emphasized the commitment to public safety, stating, “We’re dedicated to serving our community by keeping you safe and informed before, during, and after major weather events.”

The First Warning team plans to provide detailed weather reports that go beyond mere forecasts. Simpson explained that the goal is to give residents “the earliest heads-up about what’s coming” and to break down storm information specifically for local landmarks and streets.

The new brand underscores WVTM 13’s reputation for accuracy and transparency in weather reporting. The station has been recognized as the most accurate weather source in Central Alabama for eleven consecutive years. Simpson added, “Your safety is our top priority, and we’re here to make sure you and your family are prepared for whatever Alabama weather sends our way.”

The First Warning team also includes meteorologists Stephanie Walker, Taylor Sarallo, Brylee Brown, and Jordan West, who will utilize cutting-edge technology to keep viewers informed. This includes real-time radar updates and providing warnings days in advance for changing weather patterns.

News Director Kerri Sutton mentioned, “At WVTM 13, First Warning Weather is more than a title—it’s our commitment to you.” This initiative ensures community members can access reliable weather updates across all platforms, including TV, social media, and a mobile app.

The launch reflects an evolving commitment to public safety and preparedness, vital for a state known for severe weather. With the mantra of “Warning you first,” the First Warning team pledges to keep families informed as the weather changes.