Apple Reinstates Epic Games Developer Account in Europe Following EU Pressure

Tech giant Apple has made a significant move by reinstating Epic Games‘ developer account in Europe, allowing the game maker to introduce its own game store and the popular game Fortnite on iPhones and iPads in the region. This decision comes after pressure from European regulators, particularly in light of the Digital Markets Act (DMA) rules set to regulate big tech firms.

The feud between Apple and Epic Games dates back to 2020 when Epic Games took a stand against Apple’s 30% in-app payment commissions on iOS devices, leading to Fortnite being removed from the App Store. This move sparked a long legal battle between the two companies, with Epic Games challenging Apple’s antitrust practices.

The recent development signifies a shift in Apple’s stance, aligning with EU regulations. Thierry Breton, the EU’s industry chief, affirmed that Apple’s decision to backtrack on excluding Epic Games is a positive outcome of the DMA rules. It highlights the swift enforcement of these regulations and the accountability of digital gatekeepers.

Tim Sweeney, CEO of Epic Games, raised concerns earlier this week about Apple’s actions, citing email exchanges with Phil Schiller, Apple’s App Store chief. The quick reversal by Apple to reinstate Epic Games’ developer account demonstrates the effectiveness of European regulators in enforcing the DMA guidelines.

Apple’s App Store policies have been a subject of scrutiny, with the DMA aiming to open up competition by allowing third-party app stores on iPhones in Europe. While Apple can charge developers for distribution, the recent events have shed light on the complexities of pricing strategies and policies within the tech industry.