Business
Apple TV Unveils Promotions for F1: The Movie Ahead of Black Friday
Las Vegas, Nevada – Apple TV is intensifying its promotional push for the streaming debut of F1: The Movie, which coincides with the exciting Las Vegas F1 weekend. The film will be available for streaming starting December 12, and Apple aims to attract new subscribers with a 50% discount for Black Friday.
A striking visual display of Brad Pitt’s character, Sonny Hayes, encased in an APX GP racing helmet, is showcased on the iconic Sphere, a prominent structure on the Las Vegas strip. This eye-catching marketing strategy aligns with the vibrant atmosphere of the F1 racing weekend.
Debuting in theaters this past summer, F1: The Movie grossed over $600 million worldwide, becoming the highest-grossing sports film of all time, surpassing various industry forecasts. This success raises questions about Apple’s previous reluctance to engage in wide releases.
As viewers prepare for the film’s streaming release, Apple is optimistic that its theatrical success will drive strong viewership on the platform. While F1: The Movie will only be available on Apple TV for streaming, it can also be purchased or rented from other digital stores, increasing accessibility for audiences.
To further appeal to consumers, Apple is offering a promotional rate of $5.99 for six months for new and eligible returning subscribers, a significant reduction from the normal price of $12.99 per month.
Looking ahead, reports suggest that Apple might collaborate again with director Joseph Kosinski for a sequel to F1: The Movie. The pair is also working together on a new project related to UFO conspiracies.
Despite this success, Apple’s future with theatrical releases remains uncertain. While there are more than a dozen original films in active development, the company has not yet confirmed plans for wide cinema releases. In a recent interview with Eddy Cue on The Town podcast, he indicated that Apple is still interested in major box office premieres, hinting at potential future shifts in their film distribution strategy.
