Coors Light Renames Itself ‘Mondays Light’ in Playful Super Bowl Campaign

NEW YORK — Coors Light is temporarily rebranding itself as “Mondays Light” in a humorous marketing campaign aimed at easing the post-Super Bowl blues. The limited-edition 12-packs, featuring the new name, will be available at retailers nationwide starting this month.

The beer giant announced the name change on Wednesday, January 15, 2025, as part of an effort to “bring chill to one of the worst Mondays of the year.” The campaign targets the Monday after the Super Bowl, a day often associated with fatigue and disappointment as football season ends.

Molson Coors, the parent company of Coors Light, is leveraging the campaign to reignite interest in its flagship brand. Beer sales have struggled in recent years, with domestic premium beer sales, including Coors Light, declining 5.5% in 2024, according to research firm Circana. Overall sales of Coors Light fell nearly 2% to approximately $2.7 billion, with volume dropping 3.5%.

The campaign also includes a series of ads featuring intentional misspellings, such as “refershment” instead of “refreshment.” Coors Light addressed the errors in a statement, joking, “Very chill of you. Mondays, am I right?” The phrase “case of the Mondays” gained popularity from the 1999 film “Office Space” and has since become a cultural shorthand for post-weekend malaise.

Molson Coors is doubling down on its Super Bowl marketing efforts, airing a 30-second ad during the game on February 9. While details of the ad remain under wraps, this marks the third consecutive year the brand has secured a spot during the high-profile event.

The company’s broader portfolio, which includes brands like Miller Lite, Blue Moon, and Vizzy Hard Seltzer, has faced challenges as consumers cut back on beer spending. Molson Coors has adjusted its 2024 sales outlook in response to sluggish performance across its product lines.

Despite the challenges, the “Mondays Light” campaign reflects Molson Coors’ commitment to creative marketing and connecting with consumers through humor and nostalgia.