Foxtel Unveils Hubbl: A New Streaming Bundle to Revolutionize Viewing Experience

Foxtel, a leading Australian media company, has introduced a groundbreaking new streaming bundle named Hubbl, aiming to revolutionize the viewing experience for consumers. The product, developed by American media and telco giant Comcast, offers an all-in-one solution for accessing a wide range of streaming services and digital free-to-air television.

Hubbl is designed to simplify the viewing process by integrating free-to-air TV and streaming services into a single user-friendly interface. With features such as universal search, voice control, watch lists, and personalization options, Hubbl promises to streamline content discovery and enhance the overall entertainment experience.

The launch event for Hubbl, held on Sydney Harbour, was attended by industry executives and talent from major broadcasters like ABC, SBS, Seven, Nine, and Ten, highlighting the strategic partnerships established by Foxtel with key players in the media landscape.

Key streaming platforms available on Hubbl include popular services such as Netflix, Amazon Prime Video, Disney+, Stan, Paramount+, Optus Sport, and more. The product also features a new streaming app called Lifestyle, curated to offer the best lifestyle content from Foxtel and other sources.

Hubbl’s CEO, Patrick Delany, emphasized the platform’s commitment to simplicity and convenience, aiming to cater to the preferences of the modern streaming generation. With a focus on integration, seamless subscription management, and enhanced discoverability, Hubbl seeks to differentiate itself in a crowded streaming market.

In an era where traditional pay TV services are facing challenges from the rise of streaming platforms, Hubbl represents Foxtel’s strategic pivot towards capturing the evolving preferences of consumers. By offering a comprehensive solution that combines live TV, on-demand content, and personalized recommendations, Hubbl aims to address the changing landscape of media consumption.