Fujifilm Launches X Half: A Compact Camera for Vintage Film Lovers

NEW YORK, NY — Fujifilm is set to release the X Half, a compact camera aimed at photography enthusiasts seeking a vintage film experience. Announced on May 22, 2025, the camera will hit the shelves in late June for $849.99.

The X Half features an 18-megapixel, half-frame sensor that produces a portrait-oriented view. It includes a dedicated fixed 32mm-equivalent f/2.8 lens, designed to replicate the feel of traditional analog photography. What sets it apart is its unique approach to film simulations; it has a secondary screen exclusively for choosing from 13 different presets.

Unlike many modern cameras, the X Half only captures photos in JPG format, foregoing the RAW shooting option. According to Fujifilm’s specifications, the X Half’s sensor measures 8.8mm x 13.3mm, making it technically half the size of standard APS-C sensors used in their other cameras.

Weighing in at just 8.5 ounces, the camera’s compact design allows it to fit in small bags and oversized pockets. The X Half is available in three colors: silver, gray, and black. It also includes a basic LED flash that can only trigger external flashes optically, echoing the casual and playful spirit of half-frame photography.

Photographers can view their shots using either the traditional optical viewfinder or the 2.4-inch touchscreen. Additionally, a dedicated smartphone app will launch soon after, offering features like creating diptychs — side-by-side photographs reminiscent of classic half-frame cameras.

The app includes a “Film Camera Mode,” which simulates a contact sheet by collecting multiple images into a printable format. Fujifilm has even added film-like filters, including light leak effects and expired film looks, which are permanently applied to the JPG images since RAW shooting is not an option.

In promoting the X Half, Fujifilm aims to attract a younger demographic captivated by the charm of vintage photography. While its price tag is significantly higher than other options, such as digital point-and-shoots or disposable cameras, Fujifilm believes that the experience is worth the investment for budding photographers.