Lincoln Financial Launches Two New Variable Universal Life Insurance Products

RADNOR, Pa. – Lincoln Financial Group (NYSE: LNC) has introduced two new Variable Universal Life (VUL) insurance products, the enhanced Lincoln AssetEdge VUL (2025) and the new Lincoln AssetEdge SVUL, aimed at meeting the diverse financial and protection needs of individuals, couples, and businesses. The launch comes as performance-based products accounted for 70% of VUL sales in 2023, according to LIMRA’s Q4 2023 U.S. Individual Life Insurance Sales Report.

The enhanced Lincoln AssetEdge VUL (2025) features a new Enhanced Overloan Protection Endorsement with no upfront fee, removed indexed account allocation thresholds, and additional hedged equity investment options with lower fund fees. These enhancements provide greater flexibility and customization for policyholders seeking market-driven wealth accumulation potential alongside death benefit protection and tax advantages.

The Lincoln AssetEdge SVUL, a survivorship policy covering two lives, is designed for estate planning and wealth transfer. It offers competitive short-pay pricing, a no-lapse guarantee, and market participation opportunities through optional riders. The product is particularly relevant for high-net-worth couples and business partnerships seeking tax-efficient wealth transfer solutions.

“Our new AssetEdge solutions offer clients looking for growth potential an opportunity to build a portfolio with optionality and the flexibility to meet multiple planning goals in a tax-advantaged way,” said Jared Nepa, senior vice president and head of Insurance Solutions Distribution for Lincoln Financial.

Darrel Tedrow, senior vice president and president of Life Solutions at Lincoln, added, “Our SVUL solution enhances financial professionals’ ability to support clients who want to insure two lives, offering financial flexibility and addressing critical planning needs such as estate tax funding, wealth transfer, and building a lasting financial legacy.”

Both products align with market trends, offering a combination of death benefit protection, tax advantages, and investment flexibility. The Enhanced Overloan Protection feature, available at no upfront cost, addresses a key risk in heavily funded VUL policies, protecting against potential lapse scenarios that could trigger taxable events.

Lincoln Financial, headquartered in Radnor, Pennsylvania, serves approximately 17 million customers across its annuities, life insurance, group protection, and retirement plan services businesses. As of September 30, 2024, the company reported $324 billion in end-of-period account balances, net of reinsurance.