McDonald’s Scales Back DEI Initiatives Amid Corporate Trend

McDonald's announced Monday it is scaling back some of its diversity, equity, and inclusion (DEI) initiatives, becoming the latest major corporation to adjust its policies amid growing criticism of so-called ‘woke’ practices. The fast-food giant revealed it will no longer set ‘aspirational representation goals,’ discontinue its DEI pledge for suppliers, and rename its diversity team to the Global Inclusion Team.

The company, which plans to implement these changes in 2025, cited a shift in focus toward embedding inclusion practices that align with business growth. McDonald’s also stated it will temporarily suspend external surveys, including the Human Rights Campaign Corporate Equality Index, which evaluates LGBTQ+ workplace policies. The decision follows similar moves by Walmart, John Deere, Lowe's, and Toyota, all of which faced pressure from activists and shifting legal landscapes.

In an open letter to franchisees, employees, and suppliers, McDonald’s highlighted its achievements in fostering inclusion, including having over 30% of its U.S. leadership executives from underrepresented backgrounds. The company also reported a record number of diverse franchisee applicants. ‘Everyone is welcome under our Golden Arches,’ the letter stated, emphasizing McDonald’s commitment to maintaining an inclusive culture.

Anti-woke activist Robby Starbuck, who has campaigned against corporate DEI policies, claimed credit for McDonald’s decision. On social media, Starbuck warned the company about its ‘woke policies’ days before the announcement. He has previously pressured other companies, including Tractor Supply, Harley-Davidson, and Boeing, to revise their DEI practices.

The move comes after the U.S. Supreme Court‘s 2024 ruling against affirmative action, which has prompted many corporations to reassess their diversity initiatives. McDonald’s joins a growing list of companies reevaluating DEI programs in response to legal and societal pressures.