Nintendo Switch 2 Pricing Hints Emerge Ahead of Anticipated Reveal

REDMOND, Wash. – As excitement builds for the upcoming Nintendo Switch 2, price speculation continues to swirl, particularly following a recent announcement from Nintendo’s president. Shuntaro Furukawa hinted at various factors influencing the console’s price during a Q&A session with investors, providing insight into the company’s pricing strategy.

While Nintendo has not disclosed an exact figure for the Switch 2, Furukawa mentioned that considerations like inflation, currency exchange rates, and consumer expectations will play a critical role. Unlike competitors like Sony, which have increased prices amid rising production costs, Nintendo is taking a more cautious approach. This could suggest a more favorable price point for gamers.

The original Nintendo Switch debuted in 2017 with a price of $299.99 in the U.S. and €350 in Europe. Analysts speculate that the new iteration might be priced around $399, aligning with hardware improvements and enhanced features. Currently, the Switch OLED retails for €349.99 and the Switch Lite for €219.99, making this projection seem reasonable.

In terms of hardware, the Switch 2 is rumored to boast a redesigned set of Joy-Cons, more robust processing power, and an upgraded display. Notably, a new button on the right Joy-Con has sparked curiosity regarding potential new gameplay mechanics or haptic feedback capabilities.

Nintendo is set to host a Nintendo Direct event on April 2, where many anticipate the formal unveiling of the console, including its pricing, release date, and launch titles. A particularly thrilling rumor suggests that Mario Kart 9 could be among the exclusive titles at launch, potentially driving initial sales.

Despite this, Furukawa confirmed that Nintendo does not plan to lower the prices of existing Switch models. As the current lineup continues to perform well in the market, Nintendo appears content with maintaining price stability.

Nintendo’s cautious pricing strategy stands out in the competitive landscape of gaming consoles, suggesting that the Switch 2 could be positioned favorably for consumers. As anticipation intensifies, all eyes are on the upcoming Nintendo Direct event to unveil what the next-generation console will bring.

In related news, investment firm Goldman Sachs has issued a “Buy” rating for Nintendo ahead of the anticipated Switch 2 launch. With a price target of 13,600 yen for the company’s shares—indicative of a potential 20% increase—analysts believe the new console will substantially bolster profits and boost user engagement across the platform.

Goldman Sachs indicated optimism surrounding upcoming hardware and software sales, contingent upon the new features and titles to be announced. Recent successes, including the Super Mario Bros. Movie and an upcoming Legend of Zelda film, also underscore Nintendo’s financial health.

The firm noted that Nintendo maintains a strong balance sheet with no debt and an equity ratio of 83%, and has seen stock prices rise by 28% this year, reflecting robust investor confidence.