Patrick Schwarzenegger and Abby Champion Star in SKIMS’ Wedding Shop Campaign

LOS ANGELES, CA — Actor Patrick Schwarzenegger and model Abby Champion have unveiled a new campaign for SKIMS‘ Wedding Shop, showcasing their romantic connection through a series of stunning imagery. The campaign, shot by renowned photographer Carin Backoff, highlights the couple in various SKIMS intimates ahead of their upcoming nuptials.

SKIMS announced the return of its Wedding Shop on March 20, 2025, emphasizing its offerings of ultra-feminine lace intimates, romantic corsets, and elegant sleepwear, crafted with both brides and grooms in mind. The couple’s chemistry is evident in the campaign, blending elements of romance and sensuality.

<p“This is such an exciting time in my life, and I want to feel my best throughout it all,” Champion said regarding the collaboration. “SKIMS is my go-to for confidence and comfort, and I can’t wait to wear these stunning pieces for our wedding celebrations and honeymoon.”

In similar enthusiasm, Schwarzenegger expressed that participating in the SKIMS Wedding Shop campaign helped him feel more invested in their wedding plans. “Being part of SKIMS’ Wedding Shop with my fiancée, Abby, was such a fun experience and made me more excited for our big day,” he shared. “Grooms are usually expected to just show up, but SKIMS designed with the men in mind also.”

SKIMS co-founder Kim Kardashian praised the couple’s bond, stating, “Patrick and Abby’s love is so beautiful, and it shows in every shot. SKIMS is all about making special moments even more meaningful, and with the variety of styles we offer, every couple and bridal party can find something that feels completely authentic to them.”

The brand’s Bridal Shop features a variety of styles available for preview now, with purchases beginning on March 20. The excitement surrounding this campaign marks a significant moment in both Schwarzenegger and Champion’s lives as they prepare for their wedding after eight years of dating, having got engaged in December 2023.

Schwarzenegger, known for his role in “The White Lotus,” and Champion, originally from Alabama, began their relationship in 2015. Both have expressed their dedication to one another publicly, with Patrick highlighting Champion’s hard work and determination.

As the couple continues to prepare for their upcoming wedding, this collaboration with SKIMS presents not only a celebration of their love but also an opportunity to redefine traditional wedding attire for both brides and grooms.