The Skibidi Toilet Phenomenon: From YouTube Sensation to Potential Movie Franchise

The quirky animated series known as ‘Skibidi Toilet’ is poised to make a big splash beyond its current life as a YouTube hit. The creator, Alexey Gerasimov, is in talks with a studio called Invisible Narratives to explore ideas for turning this internet sensation into long-form TV shows and even movies.

In a recent interview, Adam Goodman, the CEO of Invisible Narratives and a veteran in the film industry, explained that the plans for Skibidi aren’t set in stone yet but they are definitely on the table. Goodman believes that Skibidi has garnered an enormous audience on platforms like YouTube and Roblox, and they are eager to take advantage of that popularity.

Starting as an 11-second video uploaded on February 7, 2023, the Skibidi Toilet concept has morphed into a series of mini-episodes showing the bizarre battle between toilets with human heads and cyborgs. Each video is packed with explosive action and has garnered the attention of millions worldwide, making it a unique cultural phenomenon.

Goodman has expressed that what Gerasimov created with Skibidi has the potential to become as significant as long-standing franchises like Transformers or even the Marvel universe. With a growing audience, Goodman and his team are keen to professionalize the Skibidi brand and are already working on merchandise deals.

This fall, products inspired by Skibidi Toilet will hit stores, with toys being produced by Bonkers Toys. Other imaginative products like Skibidi Toilet drones are also in the works with the help of the National Electrical Contractors Association.

While Goodman has not disclosed specific studios they are in talks with, he hinted at the possibility of a hybrid animated/live-action version of Skibidi that could draw inspiration from popular films like ‘John Wick’ and ‘District 9’.

What really sets this project apart is their unconventional approach to partnering with content creators on platforms like YouTube and Roblox. Unlike traditional media companies that often crack down on unapproved content, Invisible Narratives is encouraging creators to make their own Skibidi videos, which Goodman believes will only help the brand grow.

With more than 65 billion views on YouTube last year alone, the demand for Skibidi Toilet content seems enormous, especially among Gen Alpha—kids born after 2010. According to experts, the franchise has not just become a series of funny videos, but rather a cultural moment with its fan-driven merchandise, fan art, and much more.

As the Skibidi Toilet craze continues to expand, experts are observing a transformation in how digital-native IP can successfully cross over into traditional media, indicating a fresh chapter in Hollywood’s relationship with content born from social media.