Starbucks Offers Limited-Edition Snoopy Reusable Cups This Week

LONDON, England — The highly anticipated Starbucks Rewards reusable cup giveaway returns this week with a unique twist. On Thursday, April 17, and Friday, April 18, Starbucks will distribute free limited-edition Joe Kind Snoopy reusable cups to Rewards members with the purchase of select beverages.

This promotion follows last year’s successful sell-out event, and the reusable cups will be available at participating Starbucks locations throughout the UK, excluding Northern Ireland. Members are advised to act quickly as the cups are available on a first-come, first-served basis. Customers can check store participation and locate nearest stores through the Starbucks Store Locator.

The giveaway coincides with the launch of Starbucks’ new Joe Kind Snoopy Frappuccino, part of the brand’s collaboration with Peanuts, which also introduces an array of new merchandise. According to Starbucks, the initiative aims to celebrate kindness, with hopes customers will share the reusable cups with friends and family, or keep them as a cherished souvenir.

“Inspired by Snoopy’s timeless charm, this special edition giveaway encourages customers to spread joy and kindness by celebrating the simple pleasures in life,” Starbucks stated on their website. “Embrace the season of giving by gifting this reusable cup to someone special or to yourself.”

Additionally, the promotion aligns with recent updates to the Starbucks Rewards programme. Now, members earn 10 Stars for every £1 spent — a significant increase from the previous rate of 3 Stars per pound. This enhancement aims to streamline how members track rewards and unlock benefits more efficiently.

The new redemption tiers begin at 130 Stars (£13), enabling quicker access to various products, from hot brewed coffee to select bakery items and branded merchandise. For those interested in obtaining a Snoopy reusable cup, the process is straightforward:

1. Become a Starbucks Rewards member and download the Starbucks app.
2. Visit a participating Starbucks on April 17 or 18.
3. Purchase a Grande iced beverage, excluding Frappuccino blended beverages.

With just these simple steps, the reusable cup becomes a permanent addition to your collection.

The Joe Kind Snoopy reusable cup features the iconic Peanuts character in an endearing design, expected to resonate well with fans. Industry experts believe this promotion serves not only to enhance customer loyalty but also as a strategic way to engage consumers through nostalgic character partnerships.

Similar promotional efforts have been embraced across the beverage industry, as brands recognize the value of nostalgia combined with sustainability initiatives. Consumers increasingly seek reusable options, and Starbucks’ collaboration with Peanuts not only meets this demand but also reinforces its brand identity.

In summary, the Starbucks Rewards reusable cup giveaway is a limited-time opportunity focused on community engagement through kindness. As the promotion approaches, fans are encouraged to visit their nearest participating Starbucks location and enjoy the latest offerings while securing their collectible cup.