Thorne Launches Sports Performance Line Featuring Ben Shelton

NEW YORK, April 14, 2025 — Thorne, a leader in science-backed health and wellness solutions, has unveiled its new Sports Performance campaign featuring pro tennis player Ben Shelton. Launching alongside Thorne’s first on-the-go electrolytes product, Daily Electrolytes, the campaign emphasizes convenience and performance, aiming to cater to athletes and health-conscious individuals.

The campaign arrives shortly after Thorne’s acquisition by L Catterton for $680 million in fall 2023, marking a significant moment in the company’s evolution. Shelton, who has become a prominent brand ambassador, was enthusiastic about the partnership, stating, “As an athlete, personal performance is always my top priority, and I need to be at my peak, whether I’m on the road or training. I’m extremely focused on optimizing every part of my performance and I’ve been a long-time user and fan of Thorne, trusting their products as I prepare, perform, and recover at the highest level.”

Thorne’s new product line, which is NSF-certified for sport, includes Daily Electrolytes available in flavors such as Watermelon, Blood Orange, and Mango Limeade, along with other supplements like creatine, magnesium bisglycinate, and whey protein isolate sachets. Mary Beech, the Chief Growth Officer at Thorne, commented on the product offering, saying, “Our new line of sports performance products offers consumers what they have been demanding when it comes to on-the-go performance. The campaign highlights Thorne as a key enabler and product authority in supporting athletes at every level.”

The Sports Performance campaign is part of Thorne’s broader “Thorne For” platform designed to showcase solutions for individuals striving for optimal living. It features a dynamic array of video and still assets, directed by Grammy Award-winning filmmaker Jack Begert, scheduled for release across multiple platforms until June 8, 2025.

In a recent interview, Shelton emphasized the product’s versatility, saying, “I’m pretty pumped about the campaign, the product, and the brand. It’s one of those products that’s like an everyday performance enhancer that works whether you’re an athlete like me or someone looking to enhance their daily activities.” He underscored his trust in Thorne products, stating, “I’m careful with what supplements I take. For me, I feel safe with Thorne.”

The campaign aims to resonate with a broad audience, focusing on preparation, performance, and recovery, and will be visible in major markets including New York, Los Angeles, and Miami through digital advertising and social media marketing efforts. Thorne seeks to enhance its accessibility to consumers as it introduces more travel-ready options.

Thorne, established in 1984, has grown significantly in the health and wellness sector, especially among athletes. By continually innovating and expanding its offerings, the brand underscores its commitment to quality and performance, thus positioning itself as a trusted partner for consumers and athletes alike.