Toyota Unveils Innovative Land Cruiser Concepts: ROX and 2024 Land Cruiser Prado

Toyota has recently made significant waves in the automotive world with the unveiling of two exciting concepts: the Land Cruiser “Recreation Open eXperience” (ROX) and the all-new 2024 Land Cruiser Prado. The ROX concept, showcased at the 2024 Specialty Equipment Market Association Show in Las Vegas, is designed to capture the adventurous spirit of the legendary Land Cruiser. Developed by Calty Design Research, Toyota’s North American studio in Ann Arbor, Michigan, the ROX concept is inspired by the all-new 2024 Land Cruiser 250 and aims to enhance the outdoor experience for enthusiasts.

The ROX features a heavily modified body, with over half of the Land Cruiser 250’s body altered to achieve an open-air feel. This includes unique “skeleton” doors, a sliding soft top, and a mid-gate that opens from the cabin to the truck bed for additional storage and seating. The design is complemented by custom elements such as Heritage Orange leather in the interior, a Spring Green exterior, and functional touches like roof racks, molle panels, and rugged bumpers. The vehicle is also equipped with a specialized Toyota Racing Development suspension system, a four-inch lift, and a wider track, making it ready for tough terrains.

In addition to the ROX concept, Toyota has also introduced the all-new 2024 Land Cruiser Prado. This latest iteration of the Land Cruiser series promises high-end comfort and first-class features. The 2024 Land Cruiser Prado is designed to maintain the robust and reliable reputation of its predecessors while incorporating modern amenities and technological advancements. The vehicle is expected to offer enhanced performance, improved safety features, and a refined interior experience.

Both concepts highlight Toyota’s commitment to blending tradition and innovation, catering to both the nostalgic appeal of the Land Cruiser and the evolving needs of modern outdoor enthusiasts. The Land Cruiser ROX and the 2024 Land Cruiser Prado are set to redefine the boundaries of off-road adventure and luxury travel.